Xbox 360 maintained its lead in the U.S. console market again last month, marking its 20th consecutive month as the top-selling current-generation console in the U.S., according to The NPD Group.
Xbox 360 sold 193,000 units in August, more units than any other current generation console, and held 48 percent share of current-generation console sales in the U.S. This marks the 18th consecutive month that Xbox 360 has held more than a 40 percent share of current-generation console sales in the U.S. Total retail spend on the Xbox 360 platform in August (hardware, software and accessories) reached $196 million; consumers spent more on Xbox 360 products in August than they spent on the other two current-generation consoles combined. During the month of August, Xbox 360 held five of the top 10 U.S. console game titles including: “Darksiders II,” “NCAA Football 13,” “Sleeping Dogs,” “Transformers: Fall of Cybertron” and “Call of Duty: Black Ops.”
This fall, Xbox 360 is gearing up to launch a suite of new entertainment and gaming experiences, including the year’s hottest blockbuster games; “Halo 4,” “Forza Horizon,” “Dance Central 3” and “Fable: The Journey.” Also on the horizon for this year are breakthrough Xbox 360 experiences for the whole family such as “Kinect Sesame Street TV,” “Kinect Nat Geo TV” and “Nike+ Kinect Training,” alongside Internet Explorer for Xbox 360, Xbox for Windows 8, Xbox SmartGlass and Xbox Music.