The Crew was present and correct at Ubisoft's E3 conference today. It's an open-world racer from Ubisoft Reflections and Ivory Tower, and it's coming early next year to the PS4 and Xbox One.
Ubisoft says it's using next-gen hardware with The Crew to change the way you play driving games. Judging from what I've seen, I'm inclined to believe them. The Crew will feature an online persistent representation of the US, in which players infiltrate criminal organizations in individual cities. Ubisoft says the online persistent world blurs the lines between the game's single-player, multiplayer, and co-op. Check out the video below for more information.