THQ’s stock rises nearly 40% due to Humble Bundle

Since the pay-what-you-want sale went live, not only has the site raised almost $3.3 million, but it’s had a positive effect on the company’s share price too.

Moments after the bundle’s launch, THQ’s stock rose 37.96% to $1.61 per share, at which point previous investors took the opportunity to jump ship, quickly knocking the share price down to around the $1.40 mark. By close of play Friday, shares were back down to $1.45 although it’s a marked improvement for the flagging publisher. 

The bundle – which raised $2 million in its first 16 hours on sale – included Darksiders, Company of Heroes, Company of Heroes: Opposing Fronts, Company of Heroes: Tales of Valor, Metro 2033, Red Faction: Armageddon and Saints Row: The Third if you paid over the average price.

It’s a definite improvement on THQ’s pre-bundle price tag of $1.07. Although, to put those figures in perspective, the troubled Zynga has a share price of $2.33, while EA and Activision are at $14.65 and $11.36 respectively.

We don’t know how much of the raised money is heading directly to THQ, with the distribution between them, the Humble organisers and charity not available. What is known is that THQ CEO Brian Farrell’s donation of $1,650 went entirely to charity. He stresses that this “should not be interpreted as a recommendation to others on their split.”

The bundle has amassed $3 million with 576117 copies sold.