A popular question regarding this project is "What the hell is this?". To be honest, nobody but Peter Molyneux can answer you. After many months of speculation, questioning and some slight mocking, famed game designer Peter Molyneux's Curiosity is now available on the iOS app store.
Gamers have known for some time the basic premise of the app. We discussed it in a podcast a while back. The basic idea is that Curiosity presents gamers with a gigantic cube made of of many millions (or perhaps billions) of smaller cubes. Participants worldwide can chink away at the cube block my block, cooperating to reveal what's underneath each layer.
What lies beneath the whole thing? If you wish to be part of the answer, you can download the app here.