New Xbox One Controller Announced, Alongside 8 Million Possible Designs

The Xbox One S comes with a newly designed Xbox Wireless Controller featuring textured grip for enhanced comfort. We improved the Xbox Wireless signal performance to give you a more reliable wireless connection to the console and up to twice the wireless range when used with Xbox One S. To enable easier wireless connection to your Windows 10 devices, we also added Bluetooth support.* The new thumbstick design significantly reduces wear to help maintain accuracy and smooth rotation over the life of the controller, so you never miss a beat. The new Xbox Wireless Controller is included with all Xbox One S consoles and will be available worldwide for individual purchase for $59.99 USD.

All Xbox One games, accessories and Xbox Live services will work with the new Xbox One S. With 500GB, 1TB and special launch edition 2TB options, you can choose the hard drive that’s right for you. The limited quantity 2TB launch edition Xbox One S will be available in select markets starting early August for $399 USD, with the 1TB Xbox One S for $349 USD and the 500GB Xbox One S for $299 USD arriving thereafter. The Xbox One Vertical Stand will also be available for standalone purchase for $19.99 USD.

Alongside this news, there is a new thing coming that will allow you to create and customise your own controller. With Xbox Design Lab, every controller is an official Xbox Wireless Controller and it’s made to order. Customize the controller body, back case, D-pad, bumpers, triggers, thumb sticks, ABXY, View, and Menu buttons with various color options. You can also take things a step further and personalize the controller with laser engraving to add your name, Gamertag, or custom 16-character message. If you’re in need of inspiration, existing designs shared by other Xbox fans can be found on the Community Gallery and used as the starting point for your own design. All designs can be saved once you sign in, and you can share them directly via email, Facebook, Twitter, Xbox Activity Feed, and Pinterest.

Xbox Design Lab is open for orders now in the U.S., Canada, and Puerto Rico by visiting the Xbox Design Lab, the official Microsoft Store website, or select Microsoft Stores. Each controller will cost $79.99 USD / $99.99 CAD, and laser engraving is optional for an additional $9.99 USD / $14.99 CAD. For orders placed between now and August, delivery will begin in early September; all other orders will be delivered within 14 business days.

More Xbox Design Lab will come to even more markets in 2017.