Big changes are coming to Apple's Executive board with key players leaving the company and responsibilities changing hands. Scott Forstall, the Senior VP of iOS, is leaving Apple. John Browett, Apple's Senior VP of retail, is also leaving, with Apple stating they are still looking for a replacement.
There's no clear answer regarding why either are leaving, but Apple has released a lengthy statement detailing who will take over which responsibilities, which includes Jonny Ive taking over Human Interface (software design) and Edward Cue, Senior VP of Internet Software and Services, taking over for Siri and Maps. This is Apple's full-statement:
Apple today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.
“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”
Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.
Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of our online services in one group. This organization has overseen major successes such as the iTunes Store, the App Store, the iBookstore and iCloud. This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers.
Craig Federighi will lead both iOS and OS X. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms.
Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.
Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
The reasons for the shake-up are still uncertain. Some reports are that Forestall was a polarizing force at Apple. Forstall joined Apple in 1997, having worked for Jobs at NeXT before that. Many had pegged him as a CEO-in-waiting. Some are suggesting that perhaps Forstall took the brunt of the blame for Apple’s problems with Maps, but it’s also reasonable to hypothesize that with little or no chance of attaining the top spot, Forstall himself wanted to seek out other opportunities where he might take more of a leadership role.
Bob Mansfield, who had previously been on the way out at Apple, will now head a new group called Technologies covering all of Apple’s wireless and semiconductor teams. That’s an interesting new department, and one that could have significant control over Apple’s future given its deepening emphasis on semiconductor design in-house.
We're not sure how this will impact Apple in the future, but we will keep you up to date! Let us know your thoughts in the comments below!