In a bold move this week Apple have decided to raise to cost of each app in their app store. It has been announced that they have slashed prices in Japan, Switzerland and Australia, bringing the latter it in line with US prices. However, UK App Store customers will still be paying more than their US counterparts.
Customers in Australia, which has seen a sudden surge in its dollar currency, were until today paying more for their apps than US customers. Earlier today, T3 reported that Apple introduced the new minimum charge, which will see British customers pay £0.69p per app.
A spokesperson for Apple said the price hike was due to a shift in foreign exchange rates and local tax laws. However, it seems odd that Britain should see a price hike when the US dollar recently fell against the sterling. This price point works out at around $1.11, meaning that users in the UK are now paying more for apps than the $0.99 minimum enjoyed by customers in the US and other countries across the globe.
There’s been no word from Apple as to why this is although the company hasn't changed its 30 per cent share policy in app revenue from developers. This may work out as good news for developers, assuming users get on board with the new price point, which we assume most will. The price alterations (to the Irish store) are as follows:
79c apps are now 89c
€1,59c apps are now €1,79c
€2,39c apps are now €2,69c
€2,99c apps are now €3,59c
€3,99c apps are now €4,49c
€4,99c apps are now €5,49c
€5,49c apps are now €5,99c
€5,99c apps are now €6,99c
€6,99c apps are now €7,99c
€7,99c apps are now €8,99c
This realistically only applies to people who live in Italy, Spain, Netherlands, Portugal, Greece, Poland, Germany, France, Belgium, Austria, Czech Republic, Denmark, Luxembourg, Hungary, Russia, Ireland or Finland. Apple, you're walking a dangerous line! This follows the news that Apple is now worth $121.3Billion in cash. Now suddenly they're charging more for the same service I could of gotten last week. The higher the cost of the app originally was, the higher the new cost will be. There is only a .10c difference at the start, but there is a €1 difference at the higher tiers. This won't go down well with the loyal customers of the App Store, us included.